Conversion Optimization – A/B and Multivariant Testing
Conversion Optimization is the process of testing and continually refining your Sales Funnel and Calls-to-Action to increase the number of visitors who take the desired action. It is one factor is evaluating a website’s overall usability, and there are many variables which can impact your Sales Funnel.
I identify pages and content on your site that are good candidates for optimization testing, and then work with you to design, execute, and analyze test results using Google’s Website Optimizer.
Some Keys to a Successful Sales Funnel include:
- Presenting your information to the visitor in a clear and concise way.
- Having a well-defined Sales Process with minimal distractions
- Presenting clear and enticing offerings and Calls-to-Action
- Removing any anxiety about the consequences of an action
- Offering easy navigating your website
I utilize various testing approaches, including A/B and Multivariant testing, to evaluate different text, layouts, colours and images to determine which combination of variables is most effective in increasing your visitor response rate or other desired outcome.
It’s time to stop ‘guessing’ what’s working and what isn’t, and let us gather the data to Improve Your Conversions!
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Click Mapping is just one tool which can help you better understand visitor behaviour on your website
Goals of Optimization Testing |
Actual Google Optimizer Test Results Screen