Vancouver SEO – Search Engine Optimization
SEO is the acronym for Search Engine Optimization and refers to the process of improving your website visibility (a.k.a rankings) and volume of relevant traffic, from the organic search results displayed by the major search engines (Google & Bing)
Organic Search Optimization should be considered a crucial first step in a comprehensive online marketing strategy. With more websites on the Web than humans on Earth, you can no longer simply put a website online and sit back waiting for customers to find you.
How Optimizing Your Website (SEO) Will Benefit You:
- Generate long-term traffic growth from the major search engines
- Receive relevant, targeted visitors which convert into sales or leads
- Grow your brand awareness and name recognition on the web
- Minimal cost compared to other forms of Internet marketing
My Proven Approach to Search Engine Optimization:
It begins with a complete audit and evaluation of your website to determine what changes and actions are required, and to capture a baseline to measure your improvement against. As the search engines are constantly evolving their algorithm’s and policies, SEO is generally not a ‘one-off’, but should be viewed as an on-going process to ensure your site is keeping up with these changes and continuing to improve.
My approach to optimization is holistic in nature and goes beyond simple keyword ranking to take into consideration all of the factors which can impact your search engine traffic and conversions. Let’s be honest, who cares if you “rank #1″ for a keyword no-one searches for, or if visitors leave your site as fast as they arrive! Some of the additional factors I consider when evaluating a website include:
- Sensible and easy-to-use navigation (usability)
- A clear purpose, message and Call-To-Action
- Original content containing important keyword phrases
Some of the On-Site & Off-Site SEO Consulting Services Offered
On-Page Optimization Actions:
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Off-Page Optimization and Actions:
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Why trust your SEO to Vancouver Coast Marketing?
- Proven track record of success improving client rankings and visibility
- Certified Google Advertising and Analytics Professional (GAP) (GAQI)
- Personal service and individually tailored marketing strategy
- Over 16 years of hands-on experience in Internet Marketing
- Only Transparent and Ethical (white-hat) SEO practices used
- Honest website evaluations with realistic, measurable objectives