Does your domain name communicate what you do? Is it memorable? Is it short & easy to spell? Does it contain keywords?

Which comes first, the brand or the domain? Many start-up companies decide on their Domain Name first and then build their brand and identity around that name. Older, established companies tend to want to retain and carry their off-line brand onto the web, which can present additional challenges in finding the perfect domain name.

Your website URL is your online identity that is visible to millions of internet users. It impacts your business image, seo, and even if clients can relate to you. All these factors should be taken into consideration when deciding on a new domain (URL) for your business.

Also keep in mind that there are several ways to go about purchasing (or trying to purchase) that perfect domain, which is a topic I will cover in detail in my coming post, “How to Find and Buy the Perfect Domain Name”. Just because the name you want is already registered doesn’t mean it isn’t for sale or lease.

So without further a-do, here are my top 5 tips for finding that Perfect Domain Name: