Consumers Begin Shopping Long Before Entering a Store

Many Canadians online browsing, but not online shopping

TORONTO – July 27, 2010 - Due to the dramatic increase in Internet accessibility and usage, online shopping has steadily become more popular in Canada, a development that not only benefits consumers, but also gives retailers additional options for connecting with their customers. According to E-Commerce Channel Report: Canada, a recent study by leading market research company The NPD Group, while sales remain limited to date, e-commerce appears to be on the verge of a tipping point with the vast majority of Canadian consumers starting their shopping long before they set foot in a store.