Google Account ownership can be a cause for conflict and data loss when client and service provider decide to part ways, or your marketing expert suddenly vanishes.

This is especially true with Google Analytics Accounts. The question of account ownership needs to be addressed at the beginning of the relationship, as Google Analytics accounts and profiles are generally not transferable. I have successfully moved profiles for a handful of clients, but both parties need to be willing to transfer control. Google Support has also helped on one occasion to re-acquire access to an account once we were able to prove ownership.

Unfortunately when a client ends a marketing relationship with a firm or consultant, often they are not offered the opportunity to gain control of their own data and end up losing the account and having to start again from scratch.