Posts Tagged ‘google’
5 Mobile Adwords Tips
Posted by Michael in Tips & Myths Debunked Friday, 16 September 2011 17:57 No Comments
The use of smartphones is growing at a rate faster than any other modern technology adoption. At the recent Vancouver SEMPO Google Summit, a Google spokesperson reported that 41% of Canadian consumers are using smartphones compared to 28% globally.
Targeting this “on-the-move” demographic can be a perfect fit for many types of businesses, in particularly products or services people may seek while away from their home or office computer such as places to eat, specific types of stores, or hotels while traveling.
Here are a few tips to consider before getting started. These are based on tips provided by Google, as well as my own recent experience launching and managing mobile campaigns for my clients.
Tip 1: Ensure Your Website is Mobile Ready
Driving conversions on mobile ads is about providing the best experience for your customers. Does your website work well on a mobile device with full internet browsing, such as an Android, Blackberry or iPhone? Is it easy for users to navigate or are there too many options to choose from? Can they find what they want quickly, or do they need to browse through lots of pages? Consider building a mobile-optimized site to remove these barriers to conversions. If running WordPress there are several plug-in modules which will recognize a mobile visitor and display a simplified mobile version of your site.
Certified by Google through 2012
Posted by Mike Owen in Marketing News Friday, 29 October 2010 21:45 No Comments
Back in April Google announced it would be ending their existing GAP (Google Advertising Professional) Certification and replacing it as of November 1st with a more focused, multi-part exam certification, now called “Google AdWords Professional” (still GAP for short). This change raised the bar for both individuals and companies to achieve Certified AdWords Partner status.
I’m pleased to announce that I have met the new qualification criteria and have completed both the fundamentals and advanced exams to be re-certified as a Google Partner through 2012 and the Vancouver Coast Marketing website can continue to proudly display the “Google Certified” badge throughout its pages.
Who Owns Your Google Analytics Account?
Posted by Michael in Tips & Myths Debunked Wednesday, 29 September 2010 22:58 No Comments
Google Account ownership can be a cause for conflict and data loss when client and service provider decide to part ways, or your marketing expert suddenly vanishes.
This is especially true with Google Analytics Accounts. The question of account ownership needs to be addressed at the beginning of the relationship, as Google Analytics accounts and profiles are generally not transferable. I have successfully moved profiles for a handful of clients, but both parties need to be willing to transfer control. Google Support has also helped on one occasion to re-acquire access to an account once we were able to prove ownership.
Unfortunately when a client ends a marketing relationship with a firm or consultant, often they are not offered the opportunity to gain control of their own data and end up losing the account and having to start again from scratch.
Common SEO Myths Debunked – Part 1
Posted by Mike Owen in Tips & Myths Debunked Tuesday, 3 August 2010 23:50 No Comments
The world of Organic SEO is unfortunately littered with fly-by-night companies, self-proclaimed “SEO Experts” with no qualifications, and enough myths and urban legends to make your head spin! The following was originally published on my old blog in April 2009 and was so popular so I updated it and re-posted it here.
SEO is an inexact science primarily because of the secrecy of the algorithms the major search engines utilize to determine where your site “ranks” for specific search terms. The SE algorithms are not simple mathematical formulas, but actually take into account hundreds of factors, some you can control – others you cannot, which will ultimately determine where your website will appear in the search engine results (SERPS) The rules can change weekly or sometimes daily!
June 2010 Search Engine Usage
Posted by Mike Owen in Marketing News Thursday, 29 July 2010 22:46 No Comments
RESTON, VA, July 13, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In June 2010, Americans conducted 16.4 billion core searches, up 3 percent vs. May.
June 2010 U.S. Core Search Rankings
Google Sites led the U.S. core search market in June with 62.6 percent of the searches conducted, followed by Yahoo! Sites (up 0.6 percentage points to 18.9 percent), and Microsoft Sites (up 0.6 percentage points to 12.7 percent). Both Yahoo! Sites and Microsoft Sites have experienced gains due in part to the continued utilization of contextual search approaches that tie content and related search results together. (For more detail on contextual searches, please read the following post on the comScore Voices blog: http://blog.comscore.com/2010/06/changes_in_search_landscape.html)
Ask Network captured 3.6 percent of the search market, followed by AOL LLC with 2.2 percent.