Posts Tagged ‘marketing’
The QR Code as a Marketing Tool
Posted by Michael in Tips & Myths Debunked Thursday, 20 October 2011 20:29 1 Comment
Before delving into the marketing uses and future of the QR (Quick Response) Code, we first should understand what they are and where they came from.
Increasingly consumers are seeing small square graphics, similar to the one on this page, appearing on traditional forms of media. These include: bus shelters, magazines, newspapers and even on television. But how many of those consumers know what they are or what they do?
What is a QR Code?
QR Codes, first created by Toyota in the mid-90s for use tracking cars during the assembly process, can quickly pass a large amount of data, provided you have a device to read them. Their use has expended to other industries including the world of Internet Marketing, where they are intended to be scanned using a Smart Phone (i.e. iPhone or Android)
Your Online Store-Front
Posted by Mike Owen in Tips & Myths Debunked Saturday, 6 August 2011 19:56 No Comments
Is this the street version of your website?
Would you distribute a sales brochure to potential customers which was designed a decade ago, contained missing pictures and outdated information? I suppose some might, but no successful business owner would.
If you had a store front business on a busy pedestrian street would you never clean your windows or touch-up peeling paint? Would you allow your signage to become so dirty no-one could make out your company name? Again, some might, but successful business owners take pride in their business and the image they put forward to the public.
Digital Marketing Closes Out 2010 on a High
Posted by Michael in Marketing News Thursday, 20 January 2011 23:42 No Comments
ADVERTISERS AND CONSUMERS SIGNAL ECONOMIC TURN AROUND
Data Based on Efficient Frontier’s Q4 2010 U.S. Digital Marketing Performance Report
Sunnyvale, Calif.– January 18, 2011 – The last quarter of 2010 ended a strong year for the digital marketing industry with substantial growth overall and in the key sectors of finance, auto, retail and travel. Search engine marketing (SEM) posted solid year on year (YoY) growth of 23% and 18% quarter on quarter (QoQ). This is according to Efficient Frontier, a leading performance marketing company managing more than $1 billion in marketing spend annually on behalf of advertisers and agencies worldwide. This data and specific industry trends were released today in the company’s Q4 2010 U.S. Digital Marketing Performance Report.