Posts Tagged ‘news’
Digital Marketing Closes Out 2010 on a High
Posted by Michael in Marketing News Thursday, 20 January 2011 23:42 No Comments
ADVERTISERS AND CONSUMERS SIGNAL ECONOMIC TURN AROUND
Data Based on Efficient Frontier’s Q4 2010 U.S. Digital Marketing Performance Report
Sunnyvale, Calif.– January 18, 2011 – The last quarter of 2010 ended a strong year for the digital marketing industry with substantial growth overall and in the key sectors of finance, auto, retail and travel. Search engine marketing (SEM) posted solid year on year (YoY) growth of 23% and 18% quarter on quarter (QoQ). This is according to Efficient Frontier, a leading performance marketing company managing more than $1 billion in marketing spend annually on behalf of advertisers and agencies worldwide. This data and specific industry trends were released today in the company’s Q4 2010 U.S. Digital Marketing Performance Report.
Certified by Google through 2012
Posted by Mike Owen in Marketing News Friday, 29 October 2010 21:45 No Comments
Back in April Google announced it would be ending their existing GAP (Google Advertising Professional) Certification and replacing it as of November 1st with a more focused, multi-part exam certification, now called “Google AdWords Professional” (still GAP for short). This change raised the bar for both individuals and companies to achieve Certified AdWords Partner status.
I’m pleased to announce that I have met the new qualification criteria and have completed both the fundamentals and advanced exams to be re-certified as a Google Partner through 2012 and the Vancouver Coast Marketing website can continue to proudly display the “Google Certified” badge throughout its pages.
Yahoo & Microsoft’s Bing Merger Complete
Posted by Mike Owen in Marketing News Wednesday, 27 October 2010 16:45 No Comments
So the transformation… merger… whatever you want to call it, between Yahoo and Microsoft is officially complete. I received the email below this morning announcing ‘officially’ that the ads I run through Microsoft’s adCenter are also appearing on Yahoo, a fact I just confirmed with a few searches on both.
Canadians Browsing not Shopping Online
Posted by Mike Owen in Marketing News Saturday, 14 August 2010 03:36 No Comments
Consumers Begin Shopping Long Before Entering a Store
Many Canadians online browsing, but not online shopping
TORONTO – July 27, 2010 - Due to the dramatic increase in Internet accessibility and usage, online shopping has steadily become more popular in Canada, a development that not only benefits consumers, but also gives retailers additional options for connecting with their customers. According to E-Commerce Channel Report: Canada, a recent study by leading market research company The NPD Group, while sales remain limited to date, e-commerce appears to be on the verge of a tipping point with the vast majority of Canadian consumers starting their shopping long before they set foot in a store.
80% of Canadian Online
Posted by Mike Owen in Marketing News Friday, 13 August 2010 23:30 No Comments
Not only are Canadians surfing the web in larger numbers, many are changing the way they use the Internet, according to data released in May by Statistics Canada.
In 2009, 80% of Canadians 16 and older, about 21.7 million people, used the Internet, up from 73% in 2007, when the survey was last conducted.