Posts Tagged ‘search engines’
Digital Marketing Closes Out 2010 on a High
Posted by Michael in Marketing News Thursday, 20 January 2011 23:42 No Comments
ADVERTISERS AND CONSUMERS SIGNAL ECONOMIC TURN AROUND
Data Based on Efficient Frontier’s Q4 2010 U.S. Digital Marketing Performance Report
Sunnyvale, Calif.– January 18, 2011 – The last quarter of 2010 ended a strong year for the digital marketing industry with substantial growth overall and in the key sectors of finance, auto, retail and travel. Search engine marketing (SEM) posted solid year on year (YoY) growth of 23% and 18% quarter on quarter (QoQ). This is according to Efficient Frontier, a leading performance marketing company managing more than $1 billion in marketing spend annually on behalf of advertisers and agencies worldwide. This data and specific industry trends were released today in the company’s Q4 2010 U.S. Digital Marketing Performance Report.
September 2010 Search Engine Rankings
Posted by Mike Owen in Marketing News Wednesday, 20 October 2010 00:23 No Comments
RESTON, VA, October 13, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in September with 66.1 percent of searches conducted, an increase of 0.7 share points from August 2010.
The September 2010 qSearch figures reflect the impact of Google Instant Search, Google’s new feature that delivers results in real-time while users type their query. To learn more about how comScore is measuring search activity as users engage with Google Instant Search, please read our recent blog post on the subject: http://blog.comscore.com/2010/10/comscore_september_qsearch.html
Yahoo Gets Bing’d!
Posted by Mike Owen in Marketing News Wednesday, 25 August 2010 00:02 No Comments
Yahoo! Transitions Organic Search Back-End to Microsoft Platform (aka Bing)
First let me say, wow, what a week! As I hope everyone saw our post from last week, Yahoo! began transitioning certain back-end functions for Yahoo! Search over to Microsoft’s search platform. Well, I am proud to announce that the transition of organic search between Yahoo! and Microsoft is complete (for more information, check out Microsoft’s blog post).
June 2010 Search Engine Usage
Posted by Mike Owen in Marketing News Thursday, 29 July 2010 22:46 No Comments
RESTON, VA, July 13, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In June 2010, Americans conducted 16.4 billion core searches, up 3 percent vs. May.
June 2010 U.S. Core Search Rankings
Google Sites led the U.S. core search market in June with 62.6 percent of the searches conducted, followed by Yahoo! Sites (up 0.6 percentage points to 18.9 percent), and Microsoft Sites (up 0.6 percentage points to 12.7 percent). Both Yahoo! Sites and Microsoft Sites have experienced gains due in part to the continued utilization of contextual search approaches that tie content and related search results together. (For more detail on contextual searches, please read the following post on the comScore Voices blog: http://blog.comscore.com/2010/06/changes_in_search_landscape.html)
Ask Network captured 3.6 percent of the search market, followed by AOL LLC with 2.2 percent.