Posts Tagged ‘tips’
5 Mobile Adwords Tips
Posted by Michael in Tips & Myths Debunked Friday, 16 September 2011 17:57 No Comments
The use of smartphones is growing at a rate faster than any other modern technology adoption. At the recent Vancouver SEMPO Google Summit, a Google spokesperson reported that 41% of Canadian consumers are using smartphones compared to 28% globally.
Targeting this “on-the-move” demographic can be a perfect fit for many types of businesses, in particularly products or services people may seek while away from their home or office computer such as places to eat, specific types of stores, or hotels while traveling.
Here are a few tips to consider before getting started. These are based on tips provided by Google, as well as my own recent experience launching and managing mobile campaigns for my clients.
Tip 1: Ensure Your Website is Mobile Ready
Driving conversions on mobile ads is about providing the best experience for your customers. Does your website work well on a mobile device with full internet browsing, such as an Android, Blackberry or iPhone? Is it easy for users to navigate or are there too many options to choose from? Can they find what they want quickly, or do they need to browse through lots of pages? Consider building a mobile-optimized site to remove these barriers to conversions. If running WordPress there are several plug-in modules which will recognize a mobile visitor and display a simplified mobile version of your site.
Choosing an SEO Consultant – Part II
Posted by Michael in Tips & Myths Debunked Saturday, 18 June 2011 19:48 No Comments
A quick search in Google for “SEO Consultant in Vancouver” turns up thousands of results. How do you know who is a legitimate expert in your area? How do you know if they are really local, and actually know what they’re doing?
In a totally unregulated industry with no recognized certifications or professional association to determine who can call themselves an “SEO Expert”, business owners are on their own to do their own investigating and due diligence to determine who really can deliver results for their business.
Who Owns Your Google Analytics Account?
Posted by Michael in Tips & Myths Debunked Wednesday, 29 September 2010 22:58 No Comments
Google Account ownership can be a cause for conflict and data loss when client and service provider decide to part ways, or your marketing expert suddenly vanishes.
This is especially true with Google Analytics Accounts. The question of account ownership needs to be addressed at the beginning of the relationship, as Google Analytics accounts and profiles are generally not transferable. I have successfully moved profiles for a handful of clients, but both parties need to be willing to transfer control. Google Support has also helped on one occasion to re-acquire access to an account once we were able to prove ownership.
Unfortunately when a client ends a marketing relationship with a firm or consultant, often they are not offered the opportunity to gain control of their own data and end up losing the account and having to start again from scratch.
Choosing an SEO or AdWords Consultant
Posted by Mike Owen in Tips & Myths Debunked Monday, 30 August 2010 21:22 No Comments
Choosing an SEO or AdWords Consultant
In an industry that to many seems full of charlatans, rip-offs and con-artists, there are in fact many honest, professional SEO and PPC experts who can truly help your business and save you money. But how do you find them among all the noise and “Be #1 in Google” spam emails filling our Inboxes?
Over the next couple of articles I want to provide some practical advice on what to look for when selecting an SEO or AdWords Professional. Regardless of where you are located it really breaks down to these 2 Key Rules: Deal Locally and Verify Knowledge!
Choosing a Winning Domain Name
Posted by Michael in Tips & Myths Debunked Wednesday, 4 August 2010 19:50 No Comments
Does your domain name communicate what you do? Is it memorable? Is it short & easy to spell? Does it contain keywords?
Which comes first, the brand or the domain? Many start-up companies decide on their Domain Name first and then build their brand and identity around that name. Older, established companies tend to want to retain and carry their off-line brand onto the web, which can present additional challenges in finding the perfect domain name.
Your website URL is your online identity that is visible to millions of internet users. It impacts your business image, seo, and even if clients can relate to you. All these factors should be taken into consideration when deciding on a new domain (URL) for your business.
Also keep in mind that there are several ways to go about purchasing (or trying to purchase) that perfect domain, which is a topic I will cover in detail in my coming post, “How to Find and Buy the Perfect Domain Name”. Just because the name you want is already registered doesn’t mean it isn’t for sale or lease.
So without further a-do, here are my top 5 tips for finding that Perfect Domain Name: